Pengertian SEO atau Search Engine Optimization

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Pengertian SEO atau Search Engine Optimization bila dalam bahasa indonesia yakni Pengoptimalan Mesin Telusur adalah sutau cara yang dilakukan oleh seorang webmaster untuk mengoptimalkan situs atau blog supaya mendapat SERP atau Search Engine Result Page yang bagus.

belajar seo

Pengertian SEO: Macam Search Engine

Pada umumya, penyedia layanan Search Engine yang ada di internet cukup banyak, namun hanya ada beberapa saja yang populer digunakan oleh pengguna internet. Diantaranya:

  • Google.
  • Bing.
  • Yahoo.
  • Ask
  • Yandex.
  • DuckDuckGo.

SEO menurut para ahli

SEO is the process of getting content to be crawled, indexed and ranked well in Google and other search engines.

Barry Schwartz, CEO RustyBrick

Mass user acquisition via search engines.

Nick Eubanks, Founder and CEO From the Future

SEO is the practice of positioning websites for higher visibility in search engines. When done correctly through best practices, testing, and hard effort, it typically works. Sometimes it causes headaches. May lead to industry friendships and a life‐long love affair with all things search.

Cyrus Shepard, Founder Zyppy SEO

SEO is the act of optimizing information for increased visibility on search engines.
This isn’t specific to a type of search engine, type of content, or even a website. If someone needs to find information online and someone else wants to appear for that search then SEO is the act of helping the content creator reach the searcher.
Along the way, SEO touches on lots of other disciplines, but this is the simplest explanation. We identify what someone is looking for and work to appear for that query.

Rhea Drysdale Outspoken Media

In its simplest form, SEO is about making a search engine’s job easier to find your website, understand the content of your website and score your website in terms of popularity and relevance. This can be achieved through many different activities including technical changes, website content, PR, UX and providing the best product and service out there.

Carl Hendy, Ecommerce & SEO Consultant

SEO is Search Engine Optimization, the act of optimizing your website to show up higher in the search engines. At the core, the two biggest ranking factors for this are content and links, matching users’ expectation for that content, and being perceived as authoritative enough for the search engines to return. As SEOs, we all at a basic level optimize for these things. At a more advanced level, we think about and optimize for the 200+ factors Google has also mentioned are important to them. But if you focus on just those two, you’ll return quite highly (knock on wood)!

Ross Hudgens, Founder and CEO Siege Media

The name says it all…
SEO is all about optimizing your site for search engines.
Which means regularly performing tasks like:

1. Keyword research
2. On‐page SEO
3. Link building
4. Technical SEO

That said:
There’s so much more to SEO than SEO.

For example:
If you publish amazing content on your website, people are going to link to it. Which can significantly boost your rankings.
Is “content” SEO? Technically not. But it’s still a key part of SEO.

Another example:
Let’s say your site has horrible UX. And people tend to bounce from your site because they can’t figure out what to do. Thanks to RankBrain, these “User Experience Signals” can hurt your rankings.

Is “UX” SEO? No. But it’s a must if you want to rank in 2018.
One more example:
Let’s say you work hard to create a HUGE brand (like Mailchimp). Based on your brand alone, you’ll get links from authority news sites… and tons of people will search for your brand in Google. Both of which can help your SEO.

Is “branding” SEO? It’s not. But it’s the ultimate SEO superhack.
To summarize:
SEO is anything that helps your site get higher rankings in search engines. It includes the traditional stuff (like on‐page SEO). But to rank in 2018 you also need branding, UX, design, content and writing skills.

Brian Dean, Founder Backlinko

SEO is the process of helping search engines find the content on your website that best matches the intent of a user’s query.

Eli Schwartz, Director of SEO & Growth SurveyMonkey

To me, SEO is the process of optimizing your website, content, and assets in conjunction with building awareness of your content through links, mentions, etc.

Chris Makara, Interactive Marketing & Digital Strategist

Whether you love it or you hate it, SEO is the difference between having a successful website which ranks highly, attracts a ton of traffic and is extremely authoritative and a website that barely ranks and maybe gets a few hundred visitors a month. But what exactly is SEO? It is the optimization of a website to rank higher in the search engines which in turn attracts more traffic to your site.

The more effort you put into your SEO, the higher you rank, the more qualified traffic you get which equals more income for you. But how do you get started?

Well: Before you do anything else — be sure to perform a complete SEO audit of your site. How? Just use the Ahrefs Site Audit tool to do the hard work and then you can work through and fix any problems you may have. That will help you to craft the perfect SEO foundation to build on step by step while teaching you the fundamentals of SEO in a practical way rather than reading waffle like this!

Matthew Woodward, Internet Marketer & SEO

SEO is organizing a website and its content so that search engines can crawl, read, index and properly rank it for relevant queries. The purpose is to get your message in front of people who are looking for it. If you sell shoes, it probably doesn’t help you much to get in front of someone who is looking for zoning regulations.

SEO is understanding the different SERP discovery opportunities that search engines provide — for example, Top Stories, Knowledge Panels, Featured Snippets, Maps etc – and making sure that your site is structured to be displayed in those features for relevant queries.

An SEO practitioner can range from your classic webmaster – a person who does virtually everything on a website – to someone who is very narrowly focused, for example, a person who only works on certain aspects of structured data.

There are many disciplines that impact SEO but being a good SEO practitioner doesn’t mean you have to master all, or any, of those disciplines, just like being a good marketer doesn’t require you to be a good copywriter or art director. An SEO practitioner’s job is to work with people in other functions to help them understand how they can affect organic search outcomes, directly or indirectly, as well as to learn what requirements and limits they work under that could impact the effectiveness of SEO.

Mats Tolander, Technical Search Engine Optimization Director Perficient

SEO is a wide topic to discuss. One instance of this is when you type in “SEO” on the internet and you get unlimited results from different sources. Simply put, SEO is how you manipulate search engines to take your website to the first page of the Search Engine Results Page (SERP) while you overtake other websites within the same niche or market through putting out fresh, informative content and being a trusted authority in your niche or market.

Sean Si, Founder and CEO SEO Hacker

What is SEO? I guess from my point of view it’s ensuring that a website is technically correct in the search engines eyes, so checking Server Headers, Speed (caching or even if AMP is needed), to cannibalization and canonicalization issues, all the way down to HTML markup and site architecture.

David Naylor, Director of Digital Bronco

To me, SEO is the process of getting a brand more organic exposure from search engines. More often than not, this means getting “higher rankings” in Google, but for some businesses, this just isn’t feasible. Google’s algorithm has gotten increasingly complex (and biased) and some websites will never get rankings for certain keywords. However, that doesn’t disqualify your site — there are still opportunities for exposure through Google using platforms like YouTube, SlideShare or even guest posting on authority websites. For example, if you Google “white hat link building” and you’ll see my Ahrefs guest post ranking there. That post has driven a ton of exposure for my agency.

Ryan Stewart, Partner

SEO is any optimization that helps someone get an answer from a search engine that they want. That could be a product, a piece of information, some entertainment or a personal action like finding a diary entry.

Despite the modern technologies powering search and moving things forward, SEO as a practice still comes down to creating an answer with sufficient expertise, authority, and trust (EAT) so the engine deems your content the best result for the query. This means that the exact same query should serve a completely different SERP according to the person searching and the circumstance to which they are conducting the search. As practitioners, all we can do is zoom out and take a broad view on our content and websites in order to fulfil Google’s needs at a strategic level and then get into the weeds with our content production and link development and experiment with tactical outputs and techniques to fulfil the broader strategy of being presented as an expert, with authority and trust.

Ross Tavendale, Managing Director Type A Media


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Sumber: ahrefs blog – What is SEO? (As Defined by 40+ SEO Experts)

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